The Ultimate Guide to Applying This Strategy and Getting the Most Out of It
If you are new to blogging then the following post is for you to read carefully from start to finish
To position your business on the Internet, it is essential to apply a series of SEO strategies. Among them, the practice of Link Building is one of the most important. That is why today we bring you a complete guide so that you know everything about this web positioning technique and you can make the most of it. Take note!
What is Link Building?
It is an SEO strategy that seeks to promote the reputation, authority, and positioning of your website in the ranking of Google and other search engines, by generating links on relevant external sites that lead to your site.
The foundation of Link Building is based on the fact that search engines take into account a series of On-Site and Off-Site SEO factors in their algorithms to position your website on the Internet. The Link Building technique belongs to Off-Site SEO strategies and has a direct impact on the positioning of your site. We explain ourselves: to establish the degree of relevance of your site, search engines such as Google take into account in their algorithms the quality and quantity of links that lead to your site from other places on the Internet. These third-party links are also known as “Backlinks” or “Inbound Links”. For this reason, the Link Building strategy seeks to generate such "qualified" links on other sites, to increase your relevance. As we will see later, quality is better than quantity, since there are correct and incorrect ways to carry out this practice.
For now, suffice it to say that the best option for success with this strategy is to make those backlinks as organic as possible. That is, that the pages that link to your website do so based on the high quality of your content (and not through deceptive or spammer methods).
In this sense and as we will see below, one of the best strategies to do Link Building without violating the rules of Google and other search engines, is to resort to Guest Posting.
5 Terms You Should Know To Better Understand The Link Building Strategy
Before continuing, it is worth reviewing a series of terms related to the practice of Link Building, which will help you better understand how this strategy works and will help you understand the rest of this Guide. They are the following:
SEO On Site
It is a set of strategies that you can implement on your own website to promote its positioning (eg the use of keywords, URL or meta information). Since the Link Building technique works outside of your site, it does not belong to this classification.
Off-Site SEO
They are all those web positioning techniques,
including Link Building, which focus on factors external to your website and impact its relevance. Some of them are external links, social mentions and other indicators that favor the authority of your page.
Backlink
As the experts explain, this kind of links, also known as "inbound links" are generated when a website links to another website. Thus, the link created between the two is what is known as a Backlink.
In this sense, the quality of the Backlink will depend on the Domain Authority of the site that has linked to the content, and the thematic link between both sites (whether it is real or forced).
Domain Authority
It is a score related to search engine ranking created by MOZ, one of the most important online SEO tools today. This score predicts how well a site will rank in Google search results.
Thus, the score ranges from 1 to 100 and, the higher the score, the greater the positioning capacity of a given website.
Anchor Text
The Anchor Text of a link is the part of the link that you can click. E.g. To read our post about SEO and Social Media, you must click on the Anchor Text, which in this example is the text “SEO and Social Media”.
This is important since the Google algorithm takes into account the Anchor Text used by external pages that link to your site, when determining its relevance and ranking position. In turn, misleading Anchor Texts should be ignored at all costs to avoid penalties.
Thus, if you want to position a keyword or keyword such as "Restaurant in Buenos Aires", it is best to work with Anchor Texts that include said keyword, e.g. eg “the best restaurant in Buenos Aires”.
Inbound Marketing
The so-called Inbound Marketing or Attraction Marketing consists of a series of strategies (including Content Marketing) that seek to attract the target audience through specially created content, SEO strategies, Social Media Marketing and more.
In this context, Link Building as an Off-Site SEO strategy is essential for successful Inbound Marketing, that is, to promote the dissemination and relevance of a website on the Internet.
What Are The Benefits Of Doing Link Building?
Now that you know the main terms related to the Link Building strategy, we will tell you about the most
important advantages that this practice can bring to your site.
1- Increase the Domain Authority of your Website
As specialists explain, when Google determines which sites will rank better for a given search, one of the most important factors it considers is the quantity and quality of external links (inbound links or backlinks) that lead to each site.
Thus, the better your Backlinks, the higher the Domain Authority of your site, that is, the probability that your website will rank high in the search results for a given Keyword.
In this way, doing Link Building is an excellent way to increase the Domain Authority of your site and, therefore, its visibility and diffusion.
2- Promotes the visibility of your brand
By guest posting on your site (i.e. when you invite an author to post content on your site in exchange for you posting on theirs) every new source you contact for this purpose (eg blogs related to your industry industrial) is an effective opportunity to introduce your brand to new readers.
Consequently, and as you can imagine, Guest Posting is one of the best Link Building strategies since, in addition to favoring the web positioning of your site, it greatly increases the possibilities of spreading your brand, as if it were free advertising.
3- Generate More Referral Traffic
Another of the great benefits of Link Building is that it manages to increase your referral traffic, that is, those visits that enter your page from a mention (link) in the content of another site, as if it were a recommendation.
So p. eg when you do guest posting and a reader wants to know more about your proposals, they simply have to click on the link to your site that you have included in the content published on an external site. In this way,
in addition to benefiting your positioning, you generate more visits to your page.
4- Helps You Take Advantage of Influencer Marketing
Many of the external authors that you can use to carry out your Link Building strategy through Guest Posting are prominent figures within Influencer Marketing, that is, they are Influencers, well-known personalities with a good reputation within their area of expertise.
In this way, by resorting to this Link Building strategy, your brand and your site will enjoy the benefits of being "in the hands" of an Influencer: they will have a high degree of exposure to a specialized audience, they will generate reactions and even interactions on the Networks. Social and will spread among new readers.
5- Increase the Authority of your Brand
By guest posting on reputable sites tied to your industry, you have the opportunity to showcase your brand as an authority in your industry to many new and interested readers. To do this you must assume a confident and professional tone in your articles.
By doing this with some frequency, you will progressively gain new readers and, finally, potential clients or consumers of your proposals, all of which will have a positive impact on your conversions.
6- Increase Your Credibility Before The Audience
When your site is mentioned in a high-quality specialized publication, your brand's reputation rises and becomes relevant in the public's perception. For this reason, many brands display logos or badges of the publications in which they have been mentioned (we recommend you do it too!).
These badges work as proof that the reference is real, and as evidence that you have actually been mentioned in a particular relevant source. Consequently, placing them on your site increases the credibility and authority of your brand in the eyes of readers.
7- It Exposes You Before Authorities of Other Industries
By doing guest posting, you not only get Backlinks for your site, but you can also learn about and immerse yourself in what the leaders of your industry are communicating. Indeed, when you do your research to determine with whom you should do Guest Posting, you get a clear picture of the influencers in your sector.
The best thing to do is to invite them to write on your site, so you can get free, highly rated content for your blog, as well as new readers (which will surely include other influencers and leaders in your industry). The more Guest Posting you do, the greater your level of exposure to authorities in your sector.
8- It Brings You Long-Term Benefits
By sustaining your collaborations with other sites over time as part of your Link Building strategy, you will build solid relationships with other representatives of your sector. Eventually you will have numerous links to external sources who, as long as you maintain reciprocity, will always be willing to post your links.
Consequently, every time you invite a new author to publish on your site, it aims to strengthen the exchange relationship. In this way, in addition to having new Backlinks, you will progressively expand your diffusion system and the effective reach of your brand on the Internet.
Beware Google Penalties: What You Should Keep In Mind When Doing Link Building To Avoid Penalties.
Both to defend its interests and to keep the quality of service high, Google has a series of rules gathered in the Webmasters Statute that seek to control the practice of Link Building. Below we will see the points of said regulation that you must take into account to
avoid sanctions:
Do not abuse Anchor Texts Based on Keywords: Since Anchor Texts are susceptible to manipulation, many people link their content on various external sites using exclusively the keywords they seek to position. This behavior, especially when it comes to a large number of anchor texts with the same keyword, all of which lead to the same site, is usually quickly sanctioned by Google.
Within the Link Building strategy, there are two kinds of links: the organic ones, which are those that other users place spontaneously, and the forced ones, which are those that you place yourself. In this context, Google "rewards" organic links and tends to disfavor forced links, marking them as SPAM. The objective of the search engine is to reward high-quality content that includes added value and that has earned its Inbound Links. Consequently, we recommend that you make your links as organic as possible... Or use Guest Posting.
The more your backlinks are not marked as SPAM by Google, the more favored you will be in the search engine ranking and the more traffic you will get for your site. This may not work as quickly as placing forced links on different sites on the Internet, but it will help your site's reputation in the long run and avoid penalties from Google.
If a link is manipulative, Google will treat it as SPAM. For this reason, we advise you to use Anchor Texts that are not misleading, but that they really refer to the content they direct to.
Posting very poor or low quality content within the framework of a Guest Posting strategy is also taken as SPAM by the search engine.
How to do Link Building From Scratch?
Now that you are aware of what this Off-Site SEO and web positioning strategy proposes, we share with you the best recommendations to do Link Building from scratch and make the most of it.
It should be remembered that if you have a website and want to gain organic traffic, the best thing you can do is get good links from relevant sites (in other words, to "exist" on the Internet, you must do Link Building!). Here are some tips on how to get it right from the start:
1- Ask for Backlinks
This is a good way to start, especially if you are a beginner in terms of SEO and Inbound Marketing. Basically it is about asking your friends, colleagues, family and the general public to add a link to your site on their web pages.
In this regard and to achieve better results, we recommend asking them to place the link in the body of an article or in the middle of the content, and not as a footer that can go unnoticed. You should also ensure that they are sites that are related to your industrial sector, in order to avoid penalties.
2- Build Solid Relationships
For your link building strategy to work, it needs to be based on strong relationships. In this regard, there are endless opportunities to make new contacts with relevant actors in your sector. For this it is advisable to start by examining communities related to your niche.
So p. eg We suggest you investigate blogs, forums, Facebook groups and other Social Networks. It is also advisable that you take the first step, contributing with interesting and relevant content for the conversation. You can also make comments and posts that add value to the discussion.
The idea is that through these interactions you gain Backlinks in the most organic way possible, and that as far as possible you connect with influencers and leaders in your sector, who can help you in future Guest Posting collaborations.
3- Take Advantage of Testimonial Posts
Many brands on the Internet offer you the opportunity to say a few words about your experience using some of their products, which is an excellent opportunity to do Link Building with sites that already have good positioning.
For this reason, we recommend connecting with some of these brands, giving your testimonial and adding a Backlink to your content. That way everyone wins: the brand gets another referral to build credibility with their customers, and you earn an Inbound Link and potential traffic to your site.
You can start by giving a testimonial about the products of this site, whose administrators assure that in return they will link to your site with pleasure.
4- Start a Blog
While this is a great way to boost your link building strategy, the truth is that for it to work you have to do it right. In other words, there is no point in starting a blog if you will only post once.
At this point the idea is to write articles on a frequent basis (eg two or more times a week).
We also recommend that your content be focused on your industry and the needs of your customers. If you maintain the quality of your content (that is, if you research and link to reliable sources, add value and offer interesting and well-written text) you will gain domain authority over time.
The idea is that your blog becomes a benchmark site in your sector, with which people want to link their content. In this way, it will be much easier and more sustainable for you to carry out a Guest Posting strategy.
5- Add your Site to Reliable Directories
There are numerous directories on the Internet dedicated to specific niches, in which you can include links to your website, along with a brief description. The function of these directories is to make it easier for users to find businesses and brands, within the different sectors of the industry.
That way you not only generate backlinks to your site,
but also inform your potential customers about your products and services. In addition, being part of a directory increases the chances that users will find you when they need services related to your area.
In this sense, and before adding your site to a directory, we recommend doing research with Google to see which of them are the most popular and best positioned in the search engine.
6- Dedicate yourself to Quality Guest Posting
As we have already said many times in this blog post, Guest Posting is one of the most effective strategies in terms of Link Building. This is so for several reasons. First of all,
it allows you to add backlinks to relevant sites, with quality content linked to your sector.
In addition to this, it is an excellent opportunity to expose your proposals to new audiences and interact with influencers in your niche, who can further increase the reach of your proposals and the authority of your brand.
Here are some essential tips when doing Guest Posting:
Before you agree to Guest Post with someone, make sure their site or blog is relevant to your topic.
When writing, focus on the quality of the content (make sure it is well written, interesting and provides something real to the reader).
Remember that the article should not be about how amazing your brand or business is, but rather it should be a genuine contribution to the niche.
Keep in mind that a poor or poorly written article can bring you a bad reputation.
7- Take Advantage of Online SEO Tools
The other application is Website Authority Checker, a simple online app that does not require registration, through which you can also enter a web address to find out both the authority of the entire domain, and of a specific page of the site in question. .
In conclusion we can say that Link Building is a fundamental aspect of any SEO strategy. For this reason, every site that wants to position itself positively in Google and other search engines must resort to its techniques to achieve effective results, always taking care not to violate Google's regulations.
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